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    Thursday, May 24, 2007
    What’s the difference between a BMW and a porcupine?

    D and I drove up to Tampa yesterday to have some service done on his car.  The waiting room in the Mini Cooper dealership was full (four chairs fill up fast) so we walked over to the adjoining BMW dealership to have a seat in theirs. Both dealership’s are run by the same owner so there were similarities; same chairs, same tv, but the atmospheres were decidedly different.  BMW was quiet, almost sterile and populated with carefully dressed folks speaking on cell phones or tapping away at lap tops. 

    The woman seated nearest to us was clearly agitated that she had to wait.  Every ten minutes or so she would get up, walk a few steps toward the service manager’s office and announce ‘I think they’ve forgotten me’.  Or, she would stand, directly in front of me, hands on hips and stare out across the waiting room sighing loudly.  When I glanced up at her and smiled, she basically ignored me and returned to her chair.  Others seemed a little taken aback to see us comfortably seated in their leather chairs reading paperback books, rather than the high fashion, high dollar magazines artfully arranged on the end tables.

    I’ve been thinking of replacing my pickup with a sportier SUV.  Both the BMW and the Lexus were on my list of ones to consider - the Lexus being my first choice ‘cause I like its looks.  But having been in that waiting room, and feeling like ‘poor white trash’ sitting there in my jeans and tennies I’m thinking I’m just not the right caliber of person for that caliber of vehicle.  I was by far more comfortable in the Mini Cooper waiting room, drinking my free pop and watching ‘Superman Returns’.  If it weren’t for being a homeowner and needing to occasionally haul full sheets of drywall and 500 lbs of tile, we’d probably be a two Cooper family.  That, of course, would also be far more likely if there were a dealership closer than two and a half hours away. I wonder if BMW would care that they’ve potentially lost a sale due to their own stuffiness?  Probably not.

    * The BMW has the prick on the inside.

    Posted by Shan on 05/24 at 02:57 PM
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